Principal’s Challenge is an annual innovation competition for students at the University of Oslo in partnership with the municipality of Oslo. EngageLab took on the responsibility for promoting the competition and mentoring the finalist through their innovation camp and development week. This years challenge was “Innovation for the elderly” – and hence the promotion and mentoring involved knowledge on health informatics and social entrepreneurship. We used tweaking of social media, physical installations, posters and banners to promote the competition.

Project manager
Idunn Sem

EngageLab members
Edith Isdal
Ole Smørdal
Jeremy Toussaint
Richard Nesnass

Types of engagement
Concept development & mentoring
Physical Installation
Social Media misuse

Social Media
Video editing and After Effects